Could your business use a million more impressions on Google?
Case Study, Google Virtual Tours for Business
Google Virtual Tours bring more attention to your business in Google. The panoramic view I created of the The Pointe at Ballwin Commons (Ballwin, MO’s community recreation center) has received well over a million views of their Virtual Tour!
The Pointe at Ballwin Commons reached out to me to get a virtual tour for their business on Google. The results speak for themselves. As a photographer that was trained and certified by Google in 2012, I am able to create high quality tours, as well as track panoramic view counts for businesses that show real results.
View count report screenshot shows 1,562,241 current views:
You want more customers, and Google products can deliver results.
Ignore Google at your peril. In today’s digital world, Google isn’t just a search engine; it’s the gateway to your customers. Millions turn to Google daily to find businesses just like yours.
Without a strong Google presence, you’re essentially invisible. You’ll miss out on potential customers actively searching for your products or services in your area. Competitors with optimized Google Business Profiles and websites will snatch those leads, leaving you behind.
Think of it this way: Google is the new storefront. A well-maintained Google Business Profile acts as your free, highly visible listing, showcasing your hours, services, photos, and customer reviews – crucial social proof that builds trust. Positive reviews alone can dramatically influence a customer’s decision.
Ignoring Google is not just a missed opportunity; it’s a strategic disadvantage. Embrace Google’s tools and features, and watch your business visibility, customer engagement, and ultimately, your bottom line soar.
Don’t let your competitors dominate the most important platform for reaching your customers – make Google your business’s best friend.
Why get a Google Tour?
It is smart for a business to get a Google Virtual Tour with their business listing for several compelling reasons:
01.
Enhanced Online Visibility and Search Ranking:
- Higher Ranking: Google prioritizes listings with rich and engaging content. Businesses with virtual tours often rank higher in local search results on Google Maps and the Local Pack.
- Increased Visibility: A virtual tour makes your Google Business Profile more visually appealing and helps you stand out from competitors who only have static photos. This increased visibility leads to more clicks and views.
02.
Improved Customer Engagement and Trust:
- Immersive Experience: A virtual tour provides an interactive 360-degree view, allowing potential customers to explore your space online as if they were there. This immersive experience is far more engaging than static photos.
- Builds Trust and Transparency: By showcasing your actual premises, you build trust and transparency with potential customers.
- Increased Time on Listing: Users spend more time on listings with virtual tours, indicating higher interest to Google, which can further boost your ranking.
03.
Drives More Foot Traffic and Conversions:
- Informed Decisions: Potential customers can get a better feel for your business before visiting, helping them decide if it meets their needs. This can lead to more qualified leads and increased foot traffic.
- Higher Conversion Rates: Studies suggest that listings with virtual tours experience higher click-through rates to websites and more booking/reservation inquiries. Customers are more likely to choose a business they feel they know.
04.
Competitive Advantage:
- Stand Out: Not all businesses have virtual tours, so having one gives you a significant edge over competitors in your local area.
- Modern and Professional Image: A virtual tour portrays your business as forward-thinking and professional, enhancing your brand image.
05.
Cost-Effective Marketing Tool:
- Long-Term Asset: Once created, a virtual tour can remain on your listing for a long time, providing ongoing value.
- Relatively Affordable: Compared to other marketing efforts like video production or extensive photoshoots, a virtual tour can be a cost-effective way to significantly enhance your online presence.
06.
24/7 Accessibility:
- Virtual Open House: Your business is open for virtual exploration 24 hours a day, 7 days a week, allowing potential customers to “visit” at their convenience, regardless of location or time zone.
